Film Release Strategy & Global Expertise
Expert Consultation and Strategy
Since 2009, GME has provided expert guidance and advice to independent filmmakers in the US and internationally. With a deep understanding of the global film space, we are dedicated to helping you maximize your project’s visibility and reach.
Whatever stage your film is at, GME can support you every step of the way – partnering with production companies to build thought leadership and elevate creative profiles, issuing timely news to entertainment trades and media, and stepping in whether you need early-stage PR and marketing or a standalone film campaign ready for release. GME are experts at shaping PR and marketing strategy, exploring distribution options, navigating film festivals, optimizing streaming opportunities, creating compelling promotional materials, designing engaging social media campaigns that connect with your audience, and post-festival distribution channels to sell your film.
Core Consulting Services not limited to:
-Festival Strategy Audit
-Release Roadmap
-Indie/Doc Impact Blueprint
-Marketing Deep Dive
To schedule a consultation or learn more about our services, contact us further with information about your project.
Contact:
ENTERTAINMENT@GINGERLIU.COM
Festival PR
Festival PR & Marketing for independent documentaries and festival-bound features. Tailored campaigns to maximize buzz, awards traction, and distributor interest for films and documentaries at festivals worldwide. Remote or on-site presence (premium). Screenings, press invites, red carpet coordination, VIP intros, and real-time media handling.
Core Services
Ginger Media & Entertainment offers scalable festival PR tiers tailored to your film's ambitions: Local coverage targets regional festivals with press outreach, screening buzz, and community influencers; National scope amplifies major domestic events through key outlets and director profiling; International campaigns power global premieres via worldwide coverage, awards strategies, and buyer pitches; plus a dedicated Film Markets add-on that drives sales through distributor teasers, buyer meetings, and optimized EPKs.
Festival Consulting
Ginger Media & Entertainment provides targeted consulting services to guide filmmakers through every pre-festival step, from identifying the best-suited events for your project to crafting effective submissions and ensuring all assets—like EPKs, trailers, and pitch decks—are polished and distributor-ready. These one-off or ongoing consultations demystify the process, optimize selection strategies to boost acceptance odds, and prepare you for maximum impact without the full PR commitment. We can also create assets as needed. Ideal for filmmakers seeking strategic advice before launch.
Hollywood and International Indie Film PR & Marketing Agency
GINGER MEDIA & ENTERTAINMENT is a Hollywood and international publicity and marketing agency specializing in genre/horror, women in film, US and international independent film, documentary, arthouse, and Hollywood tech.
We partner with distributors, production companies, and filmmakers.
Core Services:
GME delivers PR and marketing for film releases across all channels—festivals, theatrical, VOD, home entertainment, events, and exhibition. We guide filmmakers through market positioning, festivals, and distribution with hands-on experience since 2009 (and as filmmakers ourselves).
Personalized Channel Strategy
Every film needs a tailored release strategy. GME matches PR and marketing to your path:
Festival campaigns for awards buzz, e.g., Oscar qualifying
Theatrical launches with trade press and critics
VOD/home entertainment driving rentals and reviews
Screening events and exhibitions for targeted audiences
Secured thought leadership and speaking events - podcasts, festivals, conferences, markets, and other events.
Who We Serve:
Our PR and marketing elevate US and international films, visionary directors, and production companies. We proudly amplify women in film. Targeting markets, Oscar-qualifying events, screening strategies, and TVOD/streaming launches.
Strategic Film Release Promotion
GME creates bespoke PR campaigns maximizing your film's visibility through channel-specific tactics—trade coverage, reviews, social buzz, and audience building, tailored to theatrical, streaming, or festival launches.
Strategic Talent Promotion
GME positions production companies, Hollywood tech startups, directors, actors, and creatives as industry leaders through media releases, thought leadership interviews, and high-impact placements.
Film Marketing & Content Strategy
GME develops targeted marketing and content strategies that drive awareness and engagement for indie films, documentaries, and Production companies.
Strategic direction on digital ad creative and media buying across key social and online platforms.
Services Include:
Social media campaigns & paid ads for film audiences
Influencer and expert interviews
Podcast guest placements & media training
Targeted reviews/interviews across platforms
The Digital Afterlife of Grief
Death and bereavement are driving new ways to communicate with the deceased to give us digital immortality.
Artificial intelligence is changing the way we live, connect, and grieve but will digital immortality allow us to live forever?
Directed and Written by Ginger Liu
Produced by Ginger Media & Entertainment
GINGER MEDIA & ENTERTAINMENT
Ginger Media & Entertainment is an independent production and publicity company based in Los Angeles, London, and Liverpool. GME specializes in quirky and powerful artist-moving-image narratives and creative documentaries by artist-filmmakers for an international audience.
We also aim to nurture female talent.
DEVELOPMENT:
The Digital Afterlife of Grief
The Johanneans - A Road Trip
Burlewood - A Hollywood Burlesque Story
Noni & the Priest - Short
Silver Lake 48 - Narrative
GME
Ginger Media & Entertainment is an independent film public relations and marketing agency that has elevated award-winning films at global festivals and championed independent filmmakers since 2009. With more than 15 years of international experience across media, art, and entertainment, GME partners with filmmakers, producers, distributors, and creative leaders to deliver strategic publicity, festival campaigns, multi-platform film releases, and marketing. GME also secures high-impact podcast interviews and speaking engagements, developing compelling thought leadership strategies for entertainment and visual media technology.
Ginger Liu is a Los Angeles native and American British founder and CEO of Ginger Media & Entertainment, bringing more than 15 years of Hollywood and international media expertise. She launched her entertainment career on the Jim Henson Company lot before founding GME in 2009, and was among the first to use social media for independent film promotion. Ginger pursued advanced doctoral research in artificial intelligence and visual media. She is an entertainment, media, and arts journalist whose work has appeared in IndieWire, The Playlist, Ragazine, Yahoo, PopMatters, and LA2Day. She was among the first journalists to write about artificial intelligence and visual media grief technology, and consulted for Channel 4's artificial intelligence grief tech series. She has served as a commentator for The Associated Press and CNC News, and as a story consultant for the Remembering Me documentary on Channel News Asia and Channel 4 News. As a Master of Fine Arts (1st) visual artist, internationally exhibited portrait photographer, Portrait of Britain finalist, Cinewomen One to Watch filmmaker, and author, she bridges creative practice with emerging technology. Her Hollywood Burlesque Portrait photography has been viewed 12.5 million times on Flickr. Ginger is also the podcast producer and host of The Digital Afterlife of Grief, and her writing is available on Substack.
Today, Ginger Media & Entertainment partners globally with filmmakers, technology startups, and creative leaders from bases in Los Angeles, London, and Liverpool.
She is a Zuma Press Agency Photographer and member of the International Documentary Association, the Documentary Film Council, and the Documentary Association of Europe.
Features Overview
Elina Melov
Indie Film Festivals After Premiere: 93% Accept Entries (Multi-Wave PR Strategy)
Premiere Myths vs. PR Reality
Feature 2
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Feature 3
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