GME

Ginger Media & Entertainment (GME) is a film, media, and AI entertainment consultancy specializing in strategic public relations, marketing, and communications. Founded in Hollywood in 2009, GME has supported award-winning films at international festivals, partnered with AI-native film studios and entertainment technology startups, and championed independent filmmakers.

GME works with filmmakers, festivals, distributors, startups, and creative leaders across Hollywood, London, and international markets. Our services focus on independent films, documentaries, AI-native studios, and entertainment technology companies. The consultancy combines nearly two decades of experience in entertainment PR, journalism, and film production.

Ginger Liu was born in Los Angeles and educated in England. She founded Ginger Media & Entertainment in Hollywood after beginning her film career in production on the Jim Henson Company lot. As founder and CEO, she champions independent, documentary, and artist-driven films, as well as AI-Native film and entertainment technology startups.

Ginger provides strategic public relations and marketing consulting to talent, festivals, and distribution companies in Hollywood, London, and international markets. GME was one of the first film PR agencies to use social media to promote films.

Ginger is an entrepreneur, journalist, author, researcher, podcaster, and an award-winning MFA (1st) Photographer and filmmaker. Her films and photography have been screened and exhibited internationally. She is profiled in the Women Cinemakers Biennial and is a Portrait of Britain finalist. During three years of doctoral study, she began exploring AI as a filmmaking tool, screening her first AI film at DORS6 2023 and at Digital Legacy, Design & Technology 2024.

She has reported for Indiewire, The Playlist, Yahoo News, The AI Innovator, and The AI Journal. She writes weekly analysis and news for the GME newsletter and hosts the podcast “Digital Afterlife: Hollywood & AI Tech.” She has conducted three years of doctoral research on artificial intelligence and visual media and was among the early researchers and reporters covering AI, digital afterlife, AI film technology in Hollywood, and AI in visual media. She has provided expert commentary to Channel 4 News, The Associated Press, and CNC News and contributed to the documentary “Remembering Me,” produced by Channel NewsAsia and Channel 4.

Ginger Media & Entertainment works across Los Angeles and London, serving clients and creative partners in international markets.